Jerry Jäppinen

Digital Design Lead at Marketing Clinic. Founder at Lateral Nord.

I do concept design, product development, user research and consulting in diverse teams, for a diverse set of clients. After 12 years of creating web, mobile & game products, I still create cool things while teaching myself and others every day.

I currently work as Digital Design Lead in Helsinki, Finland. I'm also available for interesting contractor projects either locally or remotely.

Something amazing is brewing

Leading the product design of the media agency DCMN in Berlin.

I write about my work, design, tech and digital services. Follow me on Twitter and Medium.

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What I do for my customers

I design and create products

I ideate and develop new product concepts. I design visuals, user interaction and workflows.

I research and test

I research product concepts and validate assumptions that rely on user behavior. I user test design solutions to ensure that products are delivered in a usable an emotionally resonating form.

I teach, coach and consult

I'm a mobilizer who will break through traditional organisation structures to drive product decisions based on customer needs. With workshops, coaching, hand-to-hand guidance or bespoke audits and reports, I help your experts reach great performance, or embed design thinking into your team.

I make complexity approachable

I work with complexity in domains such as analytics platforms and payments involving critical business functions and backoffice operations. I will find a way to deliver complexity to end-users, partners and internal ops teams in a usable way.

Product design pipelines

I create design materials as part of scalable product design pipelines. This includes toolchains for design work, user testing, prototyping, feedback and developer handoffs. If you’ve heard people talk about design systems, that’s all part of it and more.

I code real products and tools

I write clean and scalable frontend code. Fast. I’m an HTML and CSS expert, a professional Vue.js developer and familiar with React projects. I'm very comfortable with modern web tech stacks and can contribute to architecture and backend development.

I create things every day

New breed of product management

The Jira alternative that just works.

Vue, Jest, Nightwatch, Sass, SVG, GitBook.

Read the docs


Read digital comics with the most elegant comic experience on iOS.

These are some of the companies and clients I've worked for. See my full project history to learn more.

I wrote this site with Vue, Nuxt and Contentful. Smooth sailing.